New Apparel Collaboration Celebrates Brown’s Continued Partnership with Margaritaville at Sea and His Live Music Venue Aboard the All-New Beachcomber
VINEYARD VINES TEAMS WITH ZAC BROWN AND MARGARITAVILLE AT SEA FOR LIMITED-EDITION "SAME BOAT" COLLECTION
ORLANDO, Fla. and STAMFORD, Conn. (Oct. 6, 2026) – Margaritaville at Sea and vineyard vines are teaming up with multi-platinum artist and three-time GRAMMY Award winner Zac Brown for a new limited-edition apparel collection inspired by Same Boat, Brown’s first-of-its-kind live music venue debuting aboard the all-new Margaritaville at Sea Beachcomber.
Available now at vineyardvines.com, the exclusive Same Boat collection unites three brands around music, coastal living and life on the water. Inspired by Brown’s newly announced role as Godfather of Beachcomber, the collaboration reflects his partnership with Margaritaville at Sea and captures the spirit of both the new ship and Same Boat. The collection is also available aboard Islander and Paradise and will launch on Beachcomber when the ship sets sail in January 2027.
The collaboration also builds on vineyard vines’ established relationships with both Brown and Margaritaville at Sea, following last summer’s exclusive Zac Brown Band collection and previous successful collaborations with Margaritaville at Sea.
The team at vineyard vines says, “Zac has been a great friend of vineyard vines, and there's a natural connection between the worlds we all represent: music, the water, travel and making the most of time with family and friends. Same Boat brings all that together, and this collection gave us an opportunity to create something that celebrates Zac, Beachcomber and the experience he and Margaritaville at Sea are bringing to the ocean.”
Same Boat, named for Zac Brown Band’s hit song, will be the world’s first artist-designed live music venue at sea when it debuts aboard Beachcomber in January. Brown has collaborated with Margaritaville at Sea on the venue’s design, artwork and music programming, creating a dedicated space for live performances that reflect his own musical influences and creative vision. The venue will feature a rotating roster of live artists throughout Beachcomber’s inaugural season.
"Our longtime friends at vineyard vines continue to be such amazing partners, and it's been great to bring them aboard for this collaboration with Same Boat on Beachcomber,” said Brown. “We’ve had a lot of fun putting this collection together, and I’m excited to see people wearing it, making memories along the way and carrying a little piece of that Same Boat spirit with them wherever they go.”
The collection debuts as Brown’s relationship with Margaritaville at Sea continues to expand across music, travel and live entertainment. Brown will serve as Godfather of Beachcomber, officially christening the ship in Miami on Jan. 9 and performing onboard as part of its inaugural celebration. Margaritaville at Sea is also the presenting sponsor of Zac Brown Band’s Love & Fear U.S. Tour, and Brown will headline an exclusive concert in Nassau on Jan. 28, when Beachcomber, Islander and Paradise come together for the first gathering of the complete Margaritaville at Sea fleet.
“This partnership with Zac has continued to evolve in ways that feel authentic to who we are, and vineyard vines is a natural addition to that story,” said Christopher Ivy, Chief Executive Officer of Margaritaville at Sea. “Same Boat is about great music and shared experiences, but it’s also about a lifestyle that extends well beyond the venue itself. This collection gives our guests and Zac’s fans another way to be part of what we’re creating aboard Beachcomber.”
The partnership comes as Margaritaville at Sea prepares for its next stage. Launching from PortMiami in January 2027, Beachcomber will introduce more than 15 all-new venues alongside longtime Margaritaville at Sea favorites. The ship will spend its inaugural season sailing four- to eight-night itineraries to the Eastern and Southern Caribbean before repositioning to Galveston in October 2027, where it will offer Margaritaville at Sea’s most diverse and far-reaching itineraries yet to destinations throughout Mexico and the Western Caribbean.
The limited-edition Same Boat collection is available now at vineyardvines.com, onboard Margaritaville at Sea’s Islander and Paradise, and will be aboard Beachcomber when it launches in January.
For more information about Margaritaville at Sea and Beachcomber, visit MargaritavilleAtSea.com. For more information about vineyard vines and to shop the Same Boat collection, visit vineyardvines.com.